TikTok has been conducting exams so customers can play video games on its video-sharing app in Vietnam, a part of plans for a serious push into gaming, 4 individuals accustomed to the matter mentioned.
Featuring video games on its platform would enhance promoting income in addition to the period of time customers spend on the app — one of many world’s hottest with multiple billion month-to-month lively customers.
Boasting a tech-savvy inhabitants with 70 % of its residents underneath the age of 35, Vietnam is a horny marketplace for social media platforms equivalent to TikTok, Meta Platforms’s Facebook and Alphabet’s YouTube and Google.
TikTok, which is owned by China’s ByteDance, plans to roll out gaming extra extensively in Southeast Asia, the individuals mentioned. That transfer may come as early because the third quarter, mentioned two of them.
The sources declined to be recognized as the data has but to be publicly disclosed.
A TikTok consultant mentioned the corporate has examined bringing HTML5 video games, a typical type of minigame, to its app by way of tie-ups with third-party sport builders and studios equivalent to Zynga, however declined to touch upon its plans for Vietnam or its broader gaming ambitions.
“We’re at all times methods to enrich our platform and usually check new options and integrations that carry worth to our neighborhood,” the consultant mentioned in an emailed assertion to Reuters.
ByteDance didn’t reply to a request for remark.
Reuters was not in a position to study TikTok’s plans for rolling out gaming options in different markets. Although TikTok customers can watch video games being streamed, in most areas they aren’t in a position to play video games inside the TikTok app. In the United States, solely a few video games seem to be out there.