TikTookay on Monday mentioned it would begin letting some widespread accounts on the video-snippet streaming star cost subscriptions for reside streams.
Similar money-making instruments have been added to rivals akin to Instagram and Facebook because the social media platforms compete for on-line personalities that appeal to audiences.
“LIVE Subscription is an extension of our efforts to construct diversified creator monetization alternatives that swimsuit a variety of creator wants,” TikTookay mentioned in a blog post.
TikTookay mentioned the subscription function being launched this week will solely be out there to creators by invitation for now however can be expanded globally in coming months. The firm didn’t disclose pricing.
Creators will be capable to swap right into a chat mode unique to subscribers, “enhancing an much more private connection between creator and viewer,” the corporate mentioned.
To entry the LIVE Subscription function, creators will have to be at the least 18 years outdated, whereas customers must be at the least the identical age to subscribe, TikTookay mentioned within the publish.
Subscriber perks will embrace digital badges and, in some instances, the flexibility to regulate digicam angles throughout streamed periods, in accordance with video clips posts by TikTookay creators invited to participate.
TikTookay early this month introduced an advert revenue-sharing programme with the social media platform’s most distinguished creators, transferring nearer to a mannequin already utilized by its rivals.
The short-video format app has grow to be wildly widespread lately with greater than a billion energetic customers globally, however has been criticized for not offering a manner for creators to successfully monetise content material.
Under a TikTookay Pulse programme to be rolled out within the United States subsequent month, firms can place their adverts subsequent to consumer content material in particular classes and creators will get a lower.
“We will start exploring our first promoting income share program with creators, public figures and media publishers,” the corporate, a subsidiary of Chinese tech agency ByteDance, mentioned in an announcement.
Other main social networks that concentrate on video, akin to YouTube, Instagram, and Snapchat, have already carried out revenue-sharing techniques.